These algorithms make the search engine smarter than ever. While these updates make life easier for end users, SEO experts and brands are forced to be vigilant to quickly integrate these new techniques into their digital marketing strategy. Below, I have identified three key things you need to adopt to stay active in researching the 2020s. 1. PLEASE: Understand the Question Most Successfully Last year, Google announced its most recent upgrade in five years: Bidirectional Encoder Representatives from Transformers, or BERT for short. BERT improves the search engine understanding of words and breaks questions. The goal is to bring the whole question - context and nuances included - instead of using every single question. BERT allows Google to match queries with accurate and accurate information. As voice searсh is becoming more popular, it’s safe to assume that BERT is here to stay. Since they’re verbalized, users commonly phrase their voice queries in the most natural way possib
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